Tuesday, March 09, 2010

Shooting ones' self in the foot? Or, 'Go to our website for comics'

A few months ago, we took the Express to task for dropping 2/3 of its comics page. One of the editors responded with the rationale that you could read them on their website. Here's an ad from the March 4th edition, conveying the same thing, but before I clipped it, it originally was sandwiched between two paid ads -- which they ain't getting on their website, or if they are, they won't make the same amount of money. And the rationale of going to their site is still weak, since you can go directly to the syndicates or some larger papers and read dozens of strips.

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