Here's the press release they sent out today (which looks wordsmithed by Marvel to me):
BIG PLANET COMICS AND MARVEL OFFER FIRST-EVER MIDNIGHT RELEASE TO CELEBRATE LAUNCH OF HIGHLY ANTICIPATED NEW COMIC SERIES BASED ON STEPHEN KING’S EPIC
THE DARK TOWER
Special Midnight Opening to Take Place on February 6, 2007
Phenomenal Excitement Surrounds New Comic Series that Explores the Origin of the Notorious Gunslinger Character
To celebrate the launch of the ground-breaking new comic book series adapted from Stephen King’s magnum opus, The Dark Tower, Big Planet Comics and Marvel Comics will offer a first-ever midnight release of The Dark Tower: The Gunslinger Born #1 the night of Tuesday, February 6, 2007. Big Planet Comics located at 4908 Fairmont Ave., Bethesda, MD, will open at midnight on Tuesday (effectively 12:01 a.m. Wednesday, February 7, 2007) so Stephen King fans can get their hands on the debut issue of this historic comic.
Under the direction and guidance of Stephen King, the creative team of Robin Furth (Stephen King’s The Dark Tower: A Concordance), The New York Times-bestselling author Peter David, Eisner Award-winning artist Jae Lee and fan-favorite Richard Isanove, the seven issue series will expand the saga of King’s epic hero, Roland Deschain, whose quest to save the Dark Tower is captured in seven best-selling novels published over the course of twenty-five years. King’s unparalleled storytelling power will inform new stories that delve into the life and times of the young Roland, revealing the trials and conflicts that lead to the burden of destiny he must assume as a man, the last Gunslinger from a world that has moved on. The comics will work in conjunction with the novels, further supplementing and defining the saga’s mythology under the direction of the acclaimed author himself.
Marvel's Senior Vice President of Sales David Gabriel said, "As the first visualization of The Dark Tower characters and stories in the sequential arts medium, these midnight openings provides fans with the same first chance, gotta-be there-the-second-it-comes-out opportunities that Harry Potter fans have enjoyed at mass market book stores."
To learn more about The Dark Tower: Gunslinger Born comic book series please visit www.marvel.com/darktower.