Marvel and Hello Kitty are tracking kids

Marvel, Sanrio accused of ignoring privacy rules meant to protect children

By Hayley Tsukayama, Washington Post , December 18, 2013

http://www.washingtonpost.com/business/technology/disney-hello-kitty-maker-accused-of-flouting-new-kids-privacy-rules/2013/12/17/5c93f98a-6735-11e3-ae56-22de072140a2_story.html