How screwed is Marvel's collection publishing biz?

So screwed that yesterday they put out a free comic-sized publication, Marvel Reading Chronology 2009, to tell you what order you should read their collections in. So for example, after getting Daredevil vol. 13: The Murdock Papers tpb, you then need to jump to Daredevil: The Devil, Inside and Out vol. 1, tpb. Nice, huh?