| Press Release FOR IMMEDIATE RELEASE | Media Contact: Jayme Owen |
St. Baldrick's Foundation Introduces Marvel Custom T-shirt to Fight Childhood Cancer
Marvel teams up five of its iconic Super Heroes to help support the Foundation's cause
LOS ANGELES (March 1, 2012) – It takes Super Heroes to fight childhood cancer and save lives! The St. Baldrick's Foundation, the largest volunteer-driven charity dedicated to raising money for life-saving childhood cancer research, today introduces its exclusive Marvel-designed "Super Heroes Save Lives" t-shirt to help St. Baldrick's raise awareness and funds to Conquer Kids' Cancer! The t-shirt design features five of Marvel's legendary Super Hero characters: Iron Man, Spider-Man, Captain America, the Hulk and Thor.
The "Super Heroes Save Lives" t-shirts are available for purchase at StBaldricks.org/Marvel for $19.99 plus shipping and handling. The unique t-shirt design was created by Marvel on behalf of the St. Baldrick's Foundation and the proceeds of each t-shirt will go directly to the Foundation to help fund childhood cancer research.
"When we first heard about the St. Baldrick's Foundation we knew we wanted to get involved and be a part of this incredible movement to help Conquer Kids' Cancer," shares Chris Fondacaro, executive vice president of Marvel Creative Services. "When we paired the Foundation's existing slogan with our iconic Super Heroes the design came to life. We are proud to be a part of this incredible effort to help fund lifesaving childhood cancer research."
In 2011, St. Baldrick's awarded more than $21 million in childhood cancer research grants which were made possible by the incredible support at the Foundation's signature head-shaving events.
"We are so grateful for Marvel's support and creation of the "Super Heroes Save Lives" t-shirt," says Kathleen Ruddy, executive director of the St. Baldrick's Foundation. "Marvel fans everywhere will be proud to see five of their beloved characters joining forces with St. Baldrick's to help raise awareness and fund the most promising childhood cancer research to cure every child, so that they not only survive, but thrive. Every one of us can be a Super Hero in the fight against childhood cancer!"
To become a Super Hero in the fight against childhood cancer, locate or organize a head-shaving event in your community, sign-up to shave, donate or volunteer. You can also become a fan on Facebook, follow us on Twitter, join our letsCONQUER movement and visit the Foundation's YouTube and Vimeo channels. Visit StBaldricks.org for more information.
About the St. Baldrick's Foundation
The St. Baldrick's Foundation is a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives. The Foundation funds more in childhood cancer research grants than any organization except the U.S. government. St. Baldrick's funds are granted to some of the most brilliant childhood cancer research experts in the world and to younger professionals who will be the experts of tomorrow. Funds awarded also enable hundreds of local institutions to participate in national pediatric cancer clinical trials, a child's best hope for a cure. Since the Foundation's first grants as an independent charity in 2005, St. Baldrick's has funded more than $78 million in childhood cancer research. For more information about the St. Baldrick's Foundation please call 1.888.899.BALD or visit StBaldricks.org.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
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