Another Frozen story, this one starting at George Mason University

How Disney Turned 'Frozen' Into a Cash Cow

By BINYAMIN APPELBAUM

New York Times Magazine

A version of this article appears in print on November 23, 2014, on page MM18 of the Sunday Magazine with the headline: Cold, Hard Cash.

http://www.nytimes.com/2014/11/23/magazine/how-disney-turned-frozen-into-a-cash-cow.html