Weingarten's Bazooka Joe interview

Chewish humor: The secrets of 'Bazooka Joe'.
By Gene Weingarten, Washington Post Magazine November 25 2012
http://www.washingtonpost.com/lifestyle/magazine/gene-weingarten-chewish-humor/2012/11/14/0882d6ec-2512-11e2-ba29-238a6ac36a08_story.html