Truitt on Marvel's 2012 slugfest

Marvel Comics pits 'Avengers vs. X-Men' in 2012
By Brian Truitt, USA TODAY December 6 2011
http://www.usatoday.com/life/comics/story/2011-12-06/avengers-x-men-marvel-2012-series/51672646/1

and

Marvel event reaches 'critical mass' on social media
By Brian Truitt, USA TODAY December 6 2011
http://www.usatoday.com/life/comics/story/2011-12-06/marvel-comics-avengers-x-men/51672784/1

Of course, we first saw this in X-Men #9 from January 1965, where they wrapped it up in a single issue. 1987's X-Men Vs. the Avengers took four issues. 2012 -- a whole year? At least the Avengers finally get top billing after 47 years...