The comic strip has its roots in advertising as well as in art. In the first book-length study of these dual sources, Rick Marschall, founder of Nemo: The Classic Comics Library, and Bernard, a prolific commentator on and extensive collector of cartoons, look at work from the 1890s to the present, documenting how popular cartoon characters like the Yellow Kid, Little Orphan Annie, Dagwood, and a platoon of super heroes have figured in advertising campaigns.
Long-time ComicsDC readers may recall Warren's Secret History of Comics articles for us. Now he's got a whole book of them.
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