Blogging? Fun for how long?

The Post had an interesting article about how something, like blogging on comics, becomes no fun if one is paid for it. Some sites have gone pro and been sold like Comics2Film or Newsarama, while Heidi MacDonald moved herself over to Publishers Weekly. Perhaps one of my colleagues would like to comment on if the fun remains - here's the article. "When Play Becomes Work," By Shankar Vedantam, Monday, July 28, 2008; Page A02. ComicsDC has been ad-free since its inception, much to my wife's dismay.