Stephen King midnight madness at Big Planet Comics followup

When I picked up my comics today, I asked about the midnight Stephen King event. Joel had 4 people waiting in line when he opened the store at 11:45, and got a total of twelve people, all of whom got free copies of Dark Tower. The crowd apparently was held down by the cold weather and snow, as Joel says other retailers from across the country reported it was a success. On the positive side, all of the people were new to his store, and mostly were directed by Stephen King's website, not the City Paper ad. Some even drove in from Manassas - although at that time of night, even the Beltway probably wasn't too bad.