tag:blogger.com,1999:blog-34955617.post871119745171517723..comments2024-03-21T08:17:24.847-04:00Comments on ComicsDC: The Commercialization of Comics: A Broad Historical Overview (1999) part 1Mike Rhodehttp://www.blogger.com/profile/14551914909843150387noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34955617.post-56168753463175915292011-03-13T13:23:55.530-04:002011-03-13T13:23:55.530-04:00There were many strips and cartoonists that had ve...There were many strips and cartoonists that had very successful merchandising with no discernable characters. J R Williams and Jimmy Hatlo, as two examples, had alot of success with their named strips, "Bull of the Woods" and "They'll Do It Every Time" respectively. Many, many companies used these comic strips to promote their businesses with calendars, blotters and other ephemera.<br /><br />H T Webster and Clare Briggs, the two most successful and highly paid single panel cartoonists of the first half of 20th Century, had many commercial products using their named strips with no characters. Webster did Post Toasties and Briggs had Old Gold cigarettes, amongst others.<br /><br />Helen Hokinson's clueless upper class, garden club women graced ads for a number of products (Ry Krisp, Flit insecticide..). She was one of a number of cartoonists (New Yorker, or otherwise..) used not because they had a character that pitched the ads, but because they had a distinctive style that companies products relied upon to connect with their audience.<br /><br />Stay tuned later this year for "Drawing Power" by yours truly and Rick Marschall. It is an historical overview of ad work done by cartoonists from 1877-1939. It is being laid out right now, and hope it to be available by the Fall at the latest.<br /><br />And yes, you read that right, we do indeed pre-date Outcault by a generation.<br /><br />Oh, in case you did not get it, this is a shameless plug in the guise of an historical quibble.......Mehttps://www.blogger.com/profile/18286090820876039530noreply@blogger.comtag:blogger.com,1999:blog-34955617.post-77524881629853950762011-03-13T13:22:12.314-04:002011-03-13T13:22:12.314-04:00There were many strips and cartoonists that had ve...There were many strips and cartoonists that had very successful merchandising with no discernable characters. J R Williams and Jimmy Hatlo, as two examples, had alot of success with their named strips, "Bull of the Woods" and "They'll Do It Every Time" respectively. Many, many companies used these comic strips to promote their businesses with calendars, blotters and other ephemera.<br /><br />H T Webster and Clare Briggs, the two most successful and highly paid single panel cartoonists of the first half of 20th Century, had many commercial products using their named strips with no characters. Webster did Post Toasties and Briggs had Old Gold cigarettes, amongst others.<br /><br />Helen Hokinson's clueless upper class, garden club women graced ads for a number of products (Ry Krisp, Flit insecticide..). She was one of a number of cartoonists (New Yorker, or otherwise..) used not because they had a character that pitched the ads, but because they had a distinctive style that companies products relied upon to connect with their audience.<br /><br />Stay tuned later this year for "Drawing Power" by yours truly and Rick Marschall. It is an historical overview of ad work done by cartoonists from 1877-1939. It is being laid out right now, and hope it to be available by the Fall at the latest.<br /><br />And yes, you read that right, we do indeed pre-date Outcault by a generation.<br /><br />Oh, in case you did not get it, this is a shameless plug in the guise of an historical quibble.......<br /><br />Yer good buddy,<br />WarrenMehttps://www.blogger.com/profile/18286090820876039530noreply@blogger.com